The telephone number "1909" is designated for registering your request in the National Do Not Call Registry. Registrations can be done either by calling or sending SMS with keywords "START DND" to "1909". Telephone calls/SMSs to this number are FREE of cost. The telecom service provider will acknowledge the request within ten days. Requests will become effective in 45 days from the date of request.
Read the details in: http://mobile.sneham.in/2010/06/mobile-and-landline-phone-national.html
If you dont register here, you cant complain anyway!